PROFITABILITY

What makes bluechews® so profitable is, the irresistible like quality that they posses. It is very powerful to watch an animal eat a bluechews® bar and refuse to eat any other treat or bar. This means volume of sales and repeat business for you. It is no secret, the key to succeeding in retail is, getting the customer in the store. That is exactly what our product will do, "get them in the door."

ADVERTISING

VETRADENT® has plans to launch a national advertising campaign bringing brand awareness to the public. This campaign is on schedule to launch in the first quarter of 2010. Opportunities are being developed for retailers to get onboard in cooperative advertising campaigns. We plan for a very exciting and profitable year in 2010, so don't miss out on the opportunity to offer bluechews® to your customers. It could change your business.

What should every retailer selling dental chew products know about this line?
How can they educate customers about proper oral care for pets? Oral care for pets is much more than just better smelling breath. A pet with poor oral health care is far more susceptible to dental diseases and other illnesses. Just as a human with bad oral health can get cavities, periodontal disease and more ... the same is true for animals.. It is our job, as responsible pet owners, to make sure our pet's oral health is a priority. Now that the pet industry has recognized the need for dental products, it is the pet retailer’s responsibility to recommend the right products and the right sizes. The key here is the right size. If your customer has a 70 pound golden retriever they cannot buy the small bars just to get more bars in the bag for the money ... they are wasting their money by buying a size that will do NOTHING for their 70 pound dog. They MUST chose the correct size dental bar for their dog.

How should retailers go about choosing a selection of dental chew products for their store?
Retailers need to know their market, who their customers are and size and breed of their pets. This works hand in hand with recommending the correct size bar for their pet ... make sure you have available what your customers will need. If you have a store in an area that is predominately large breed dogs, then you don't need to stock up on the small bars ... likewise with small breeds. Having a small selection of the minority sizes is important.

What are some of the challenges a retailer may face when merchandising this line?
Although dental bars cost more money in comparison to other bars, the money pet owners will save in dental disease prevention is incalculable.